Building Community Resilience, Coordination, and Collaboration for Individual and Regional Red Blotch Disease Management. AVF Project #2024-2746.
Summary of Final Report:
The goal of this project was to increase the adoption of grapevine red blotch disease (GRBD) management practices at both an individual and regional scale. To accomplish the goal, this outreach project supported and empowered viticulture professionals to successfully advocate for the adoption of GRBD management practices within their organizations and outside their organizations when engaged in collective action with neighboring vineyards. Project objectives were to (1) deliver and evaluate collaborative skills training; (2) assess the collaborative actions of regional groups and provide feedback to improve their effectiveness.
In fulfillment of objective 1, we designed and delivered a series of 4-hour technical workshops to 35 viticulture professionals, and a second series of 2-hour workshops to 23 professionals. The workshops developed skills for initiating conversations about GRBD, engaging neighbors in collective action, advocating for science-based decisions, communicating GRBD to non-technical audiences, and improving team decision-making. Follow-up 1-on-1 coaching and group reflective sessions were attended by 21 participants where they practiced their collaborative skills and received support with individual challenges. Workshop evaluation demonstrated that attendees found them useful, built competence in the techniques taught, increased confidence in 5/8 collaborative skills, rated collaborations as improved post-workshop, and documented examples of the use of workshop skills to facilitate GRBD management. Enduring educational resources were created on workshop content (reference materials; cue cards), GRBD technical knowledge (disease ecology; practice implementation; economics), and influences on the adoption of practices. These resources help viticulture professionals engage with their teams to facilitate effective decision-making around GRBD. They promote understanding in the agricultural industry of the issues that must be overcome to manage grapevine viral diseases.
In fulfillment of objective 2, we assessed the activities of 8 grower-led “peer knowledge networking” groups. The focus of these groups is to bring together groups of neighbors to discuss and address regional concerns. Interviews with group coordinators and member surveys found these groups have a positive impact on local disease responses by connecting industry staff, aiding the spread of knowledge, increasing practice adoption, and providing opportunities for collaboration. We also recorded common challenges faced by these groups and strategies to address them. A complementary survey of industry professionals in Napa County created a social network model of 249 individuals who share information about vineyard pest and disease management. The model demonstrated that members of peer knowledge networking groups are centrally important in the network, compared to non-members, illustrating the value of the persistence of peer groups, and identifying them as effective targets for outreach and education. These data were used to provide constructive feedback to participating groups, and to create outreach resources to aid current and future group coordinators for use across regions.
The educational tools, collaboration and communication skills resulting from this project are promoting community resilience to GRBD. They can also be applied to other agricultural contexts and future challenges in the wine grape industry, such as climate adaptation, water insecurity, pests and pathogens.

